Our T-shirts are ethically made from GOTS certified organic cotton.

Sasi London digital printed products are certified STANDARD 100 by OEKO-TEX®

Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of more toxic pesticides and fertilisers, co-planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our organic cotton clothing.

Fewer inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.

Wastewater from dye-house effluent is a major source of pollution in the clothing industry. Where our products are dyed, the water is recovered, cleaned and recirculated. After settling and skimming, the water is filtered using reverse osmosis and distillation. This is basically sucking up water through really fine sand over and over, then boiling it.

Salt is added back in so that the dye adheres and all the cruddy mulchy stuff left over is dried out and used for road markings. About 95% of the water is recirculated and recovered.

At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned, it is then used at the input for the next batch. It is a closed loop system.

We use plastic-free packaging.